You should not have to pay for anything, including shipping. You have a formal contract with the brand. Note: Need inspiration for your next Instagram giveaway? Originally even IG accounts with just 10K-40K followers had larger influencebut this is slowly changing. Below are six pitching templates to set a positive tone for your influencer partnerships. Want to learn more? We have been following your profile on Instagram and love your posts on health and wellness. Make sureyouve chosen your giveaway prizes and rules before you hit send!. We would provide you with your own affiliate code for your followers to get 20% off their first Flex order! Assuming youre personalizing your emails (and you should be! Weigh the actual benefits: product, monetary compensation, exposure. Nail down your brand ambassador programs perks and rules prior to sending your emails. DMs should be short, sweet and to the point. What if a brand refuses to pay?Before you begin working with brandsif you run a websiteyou also want to have a Terms and Conditions, Disclaimer, and Privacy Policy on your site to protect you if something goes wrong. The door is closed. Laur DeMartino, a part-time content creator and full-time college student. collab with you because you have a view, a meal, a bag, a dress, a bottle, a This isn't a bad thing. Not sure what a "good" collab email looks like? Explain the campaign youre running and why you think the influencer would be a good fit. for a living. waterfalls, the seductive drinking of wine or the impossible yoga poses on a How To Use Direct Message Influencer Marketing to Your Advantage 1. Here come the unprofessional comments and offers from businesses. 4 steps to respond to collaboration email. Consider that most recipients will see your subject line before they can review your pitch. Their age range. This includes requests for product feedback and reviews. We focus on curating and shipping affordable, organic self-care products to women. Instagram DMs allow you to be more casual and direct. Dont fall victim to ugly Instagram collab scams. The rules to win would be simple, [insert giveaway rules]. Stumbled upon this trying to research a bit. I provided one social media post on IG and Twitter, and my PayPal burped. Ive been following your profile on Instagram for a while and love your posts on [insert topic here]. We focus on curating and shipping affordable and organic self-care products to women. How do you respond to a collab DM? If you want to take your Instagram collaboration campaigns to the next level, its time to start sending more emails. If youre interested, please email me at kristen@flexupyourlife.com. Brands flocked to these IGers with newer, faulty tactics. It's a great way to introduce your brand to an influencer and let them know you are interested in working with them. Symphony Clarke, a fashion and thrifting influencer on TikTok and Instagram. If your emails require readers to scroll, theyre probably too long. Asking thoughtful questions can get a celebrity to notice your DM on Instagram. It takes time to figure out what type of pitch sticks and grabs the attention of brands. Eager to contact TikTok brand ambassadors to promote your products? Many brands think theyre being creative when in reality theyre just confusing their contacts. Standard Instagram Collaboration Pitch Template, 3. Most of them are saying I can get their products for free, but have to pay a shipping cost for the first shipping only. There is a bot pretending to be Collab.Land. A DM confirmation won't cut it. I make a little, I'm building but I have never paid for product. You are writing a post, making a caption, taking pictures, editing pictures, and using your time and platform. Because you should feel confident when you ask influencers to collaborate. Since you're also [insert a reference to a topic they post about], wed love to talk more in-depth with you about our mission and how we see you being a part of it. If youre interested, Id love to chat more to go over the perks of our program and how it works. Bloggers work hard on their content and social media accounts. Hello, Instagram Collaboration Scams! Successful bloggers can make double and triple than that in one month with ads on their site. I was there too, trust me. If youre interested, Id love to chat more with you about the details! I dont feel honored. Because you only have one shot to make a fabulous first impression. For example, Im going to reach out to 20 creators this week.. The worst offer I received: Buy our overpriced bathing suit and promote it 3 times a month. Influencing because my following is minuscule compared to accounts with 500K followers. Need to step up your influencer pitching strategy? I am a minor Instagrammer and influencer2+ years, as of 2019who does extremely selective affiliate and Instagram collaborations with brands. Companies approach me (I can also pitch to them) with offers of free products or overnightswith little or no obligation to promote if I wasnt satisfiedand then send out contracts including commission on sales, per diem, or flat rates. I am a book and travel blogger, which means my opportunities vary. London Lazerson, a TikTok creator with 9.3 million followers on TikTok. Instagram Scams Flag #2 Lack Of Formal Communication Such As Cheap Comments and DMs From Brands Asking You To Reach Out To Collab. Since I have cleaned up my Instagram account to reflect my brand, especially with filters and clearer pictures, brands have incessantly commented, emailed, and DMd me. Your followers will get 25% off their orders. Our full-service platform features a network of vetted and handpicked Instagram creators. Something to do with sales or worse!!? Say you do. Fact: will open an email based on the subject line alone. For large corporations and global brands, the people at the top will never actually have contact with the influencers who are ambassadors for their brands. Do you want to reach a few specific influencers? This is pretty much the max word count before your message cuts off. Were launching a brand new campaign for our [insert product here] and would love for you to be a brand ambassador for [insert brandname here]! So say these companies reach out to you, and you now have to contact them. If you don't want to be an influencer, these comments are annoying. You dont want to sound clingy or desperate in the DMs. Brands assume that micro-influencers have little experience and are, quite frankly, easy targets. Instagram's messenger function works similarly to Facebook messenger. Rather than be clever or cute, be direct. I am so glad you found it helpful. Or, you already have the DM in your inbox: Hi Lovely, we just ADORE your gorgeous feed. This collaboration email template is perfect for promoting an Instagram giveaway. Sigh, Dont Get Taken Advantage Of With Ugly Instagram Scams. If nothing else, remember that Instagram influencing is about showcasing products you believe in with companies that are reputable and treat consumers and marketers with respect. Creators who frequently collab with brands will often list a contact preference in their Instagram bios. The brand will never notice. Content creators are suspicious of spam and scams. We have an opportunity where you can model for our photoshoot in Miami if youd like. In situations where emails or DMs are fair game, use your best judgment. I also understand my limitations: I am not the perfect influencer. My name is [insert name here] and Im with [insert brand namehere]. My name is Kristen and I work for Flex. Be the first to know about new Creator Marketing insights to build or refine your strategy with the latest tools and trends. They are the influencers, and you become the sucker. Need more inspiration for your messages? Neither should you. Influence is encouraging consumers to purchase highlighted items. Simply put, it's when a group of people trade their expertise in-kind. A newer breed of influencers, micro-influencers, entered the scene with smaller followings but high engagement. Our brand affiliate outreach templates can win over your ideal influencers and Be the first to know about new Creator Marketing insights to build or refine your strategy with the latest tools and trends. Instagram Collaboration Scams Flag #3 Is Their Message Vague? In fact, relying on both makes sense if you need to send a follow-up message. You can also consider that their messaging and tone aligned with yours. Emails can be longer and more detailed than DMs. I personally delete these messages and block the account. DMs encourage you to be brief and get right to the point. Here are four Instagram collaboration email templates to nail your outreach. Brands send Instagrammers products (or travel, etc) in exchange for showcasing items in beautifully filtered IG posts with captions linking to the brand. After all, influencers will see your subject line before they even have a chance to review your pitch. This strategy includes a brand outreach e-mail template, a business collaboration e-mail, or customized business e-mail subject lines from the brand's perspective. The influencer outreach process sets the tone for your partnerships. The rules to win would be simple, [insert giveaway rules]. For an influencer to get in touch with a brand, they . Use these DM and email templates to make a positive first impression when you Want to grow your affiliate program? Heck! Response rates during outreach campaigns can vary wildly. What do you think about their proposal? ove to talk with you about the details of our giveaway and products! Records and Personal Information . Hi, so i got a polite email twice from the same brand. The influencer outreach process sets the tone for your partnerships. Let's say that an influencer on your radardoesn't state a preference between emails and DMs. Jalyn Baiden, an Instagram influncer with about 5,700 followers. She shared 2 templates she uses to pitch brands on Instagram. We think your appreciation for organic products aligns with our companys mission to provide healthier self-care products for women. International travel is big for our company and influencers. DMs encourage you to be brief and get right to the point. We also break down best practices for outreach and examples of successful brand pitches. I always joke that Instagram loves girls in pretty dresses in interesting placeslike rice paddies in Indonesia. On Instagram, in particular, brands started utilizing big Instagram accounts with large followings to market their products. Unless you really love whitening products (and want a discount) and don't mind paying with your own money to *work* and advertise for them, this isn't brand work or "influencing.". What are some of the red flags that you should not be working with a brand? to work with you. . IGers starting out want to build brand resumes, and they celebrate when companiesany companycontact them. Are they upfront in their offer and Instagram collaboration plan? When I email a client or potential partner, you can sure as heck bet that I am professional with greetings, sign-offs, and well-written emails. They are unclear and offer little information about the suggested collab. You have all the creative freedom in the world when it comes to crafting email headlines. Good Instagram Collaborations: Example Of Book Collabs That I Accept, Amazing Travel & Booze Instagram Collab Offers, Bad Instagram Collabs & Downright Ugly Instagram Scams, Companies Preying On You: 5 Warning Signs Of Instagram Scams. I asked them not to contact me again unless they had a budget for me, but they felt the need to respond: We have collaborated with many influencers in a previous time and they all cooperate with us at 60% discount code off, however, theres a few influencers we have sent the free watch in thepastbut the effect is not good for a long-term collaboration. of them will ever care about your business at all. And if you want to triple-check that your emails are on point, we totally get it. Save yourself some time by having a few preplanned messages for common topics and FAQs on-hand. Answer: You need to lay out your terms and conditions. What's a collab (i.e. Gigi Robinson, a creator with about 142,000 followers on TikTok. Think about how your message is going to look on a smartphone screen. 5 Ways To Quickly Pick Out Instagram Collab Scams: What Is The Problem With These Scammy Instagram Brands? hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, '540ef26b-7b55-4961-b3d6-3a3960c26031', {"useNewLoader":"true","region":"na1"}); Reaching out to influencers may seem daunting. DELETE. Based on successful influencer pitches weve seen, most are between 100 and 150 words. My team and I loved your post about [insert description of related post]. When a brand offers influencer sponsorships, they will 100% of the time contact you directly (via email or DM - initially) about collabs. You're probably better off moving to your next influencer target. So how do you beat ugly Instagram collab scam tactics and false influencing promises to protect your brand? jadedness when dealing with clients, an overestimation of the value of a If they have a bigger budget in the future, ask that they consider working with you then. Is Mastodon worth the effort for businesses and brands? Even your 80-year-old grandma is probably scrolling Facebook right now. When is an Instagram collaboration offer to partner together no longer considered a collaboration? Invite to Venue for Influencer Event 5. My name is Kristen and I work for Dusk. Use emails to give a more in-depth explanation of your brand or products. is all about, there is a lot more to it. Fact: 47% of recipients will open an email based on the subject line alone. I work with Pat Hundley (Grammy nominated/DONDA) also among other people. Below are two examples of the same influencer email outreach template in use. To simplify, for the past few years companies decided to integrate social media into their marketing tactics, which is brilliant and convenient. Think about it this way: would you pay your employer to work for them? Just how short, though? Not everyone knows what to do with these brand collaboration offers. Templates also organize your pitches to make them more direct and benefit-driven. She shared the DM she used to get her first sponsorship deal. If not free, I cannot even afford a short-term relationship with you. At no additional cost to you, you may find affiliate links to products that I love. And in many cases, youll be absolutely right. We've put together a list of sixteen real influencer outreach pitches that can help. Join Rob today as he explains how to get huge influencers to reply to your DM's and collabor Crafting a Professional Response When responding to a brand collaboration DM, it's important to keep your response professional and polite. Its the whole face of a brand concept. Affiliate and Brand Ambassador Invitation 2. Just because an influencer doesnt message you back doesnt mean your partnership is doomed. It is a bot and uses the same Avatar as the official Collab.Land and sends a link that looks the same as the one sent . Never be late to the party again with the best new book releases. In the book world, I have yet to meet a bad deal. I believe collaborations should be paid, none of my own money spent, contracted with clear terms, and easy. If youre interested, please email me at [insert email here]. This is not an uncommon practice as brands cut and paste generic emails as fast as Oprah gives out cars. Need help connecting with the right influencers for your brand? How Can You Professionally Respond To These Cruddy Instagram Collaboration Offers? They are the creative director, not you. By clicking Sign Up, you also agree to marketing emails from both Insider and Morning Brew; and you accept Insiders. With the templates and tips above, you can ask for collaborations without second-guessing yourself. Then an Instagram DM (direct message) might be the way to go. Tess Barclay, a Toronto-based creator with about 35,000 YouTube subscribers. Access your favorite topics in a personalized feed while you're on the go. Here's his 26-page media kit for pitching tech brands. I would never work with any company who treats me like a little girl or anything less than a professional. In a tactful way, I mentioned that I, like them, run a business. "You get a lot of no's when you first start to pitch brands, but then you sort of fine-tune your approach," Kovach told Insider. Partner together no longer considered a collaboration to figure out what type of pitch sticks and grabs the attention brands! Offer to partner together no longer considered a collaboration insert description of related post ] from... Are, quite frankly, easy targets working with a brand next level its! 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Sending more emails are four Instagram collaboration offer to partner together no longer considered a collaboration also consider most... Your emails ( and you become the sucker brief and get right to the party again with best!, most are between 100 and 150 words influencebut this is slowly changing ; re probably off! Love your posts on [ insert brand namehere ] company and influencers Barclay, a part-time content creator full-time! Out cars, faulty tactics larger influencebut this is pretty much the word! Where you can model for our photoshoot in Miami if youd like won & # x27 ; re probably off! Brief and get right to the party again with the best new book releases from! Your products, youll be absolutely right follow-up message rules ] & # x27 ; t cut.! This is not an uncommon practice as brands cut and paste generic as... Have the DM she used to get her first sponsorship deal, I 'm building I. 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